Four FMCG distribution segments. We stay in our lane.
Semutz is built for moving packaged goods from a supplier to a shelf. If your operation lives in that trail, we can help; if it doesn't, we'll tell you.
FMCG Manufacturers & Brands
You own the brand and increasingly own the route to market: secondary sales, van sales fleets, distributor claims and trade promotions across hundreds of outlets.
Van stock that nobody can reconcile · trade spend approved on paper · outlet-level sell-out unknown until month end.
SFA keeps every outlet, price group and credit limit in one record, with a retailer portal and billing to statement; WMS reconciles plant and DC stock; TMS proves delivery; ERP settles trade terms against real sell-in.
One outlet list with prices and credit instead of spreadsheets · AR and statements per outlet any day · retailers browsing your catalog at their own prices.
Distributors & 3PL Warehouses
Multi-principal operations where every pallet belongs to someone else, and you bill for storage, handling and delivery on top of it.
Owner-level stock accuracy · handling charges rebuilt by hand each cycle · SLA claims you can't prove or disprove.
WMS keeps stock by owner, SKU, batch and bin with cycle-count evidence; TMS records every stop and exception; ERP turns activity into billable documents.
Owner stock statements generated from the same records you picked from · charges defended with timestamps · disputed delivery claims settled from POD data.
Retail Chains & Modern Trade
DC-to-store replenishment across many outlets with fixed delivery windows, pallet limits and store-level ranging.
Trucks leaving the DC half-filled · stores receiving wrong pallet mixes · replenishment based on spreadsheet forecasts.
WMS builds store-specific pallet mixes at pick time; TMS sequences stops to the store's delivery window; ERP reconciles store receipts and invoices.
Higher pallet utilisation per trip · fewer store rejections at the bay · one document trail from DC release to store receipt.
Food & Beverage Distribution
Short shelf life, batch and expiry discipline, cold-chain handoffs and customers who will reject a pallet over three days of dating.
Writing off stock that rotated wrong · recalls that take days to trace · delivery windows and temperature constraints.
WMS enforces FIFO/LIFO/FEFO at allocation with batch and expiry on every movement; TMS sequences time-critical stops; ERP holds the full trace for recall.
Batch trace completed in minutes rather than by files and phone calls · less near-dated write-off · written proof of rotation policy on every order.
Banking, government, healthcare and telecom are deliberately not on this list. Semutz builds for packaged-goods distribution, and that focus is the point.
Not sure which segment you are?
Describe your operation in the demo request. We'll tell you which product sequence fits, and which one you don't need yet.