Semutz isn't a consultancy that discovered supply chain. Our founding team came out of distribution operations and internal tooling: the people who used to be woken up when the pick list was wrong.
FMCG goods move through hands that rarely see the whole path. Our job is to make every movement legible, one order, one batch, one stop at a time, so the people doing the work can trust what the system tells them.
A distributor should not need four vendors, three integrations and a spreadsheet to move a pallet. We're building the layer where sales, warehouse, transport and finance work on the same record by default, not as an upgrade project.
Product decisions get made on warehouse floors and in the cab of a truck, not in a workshop room. If a change doesn't survive a 6am shift, it doesn't ship.
Short release cycles with real users on live data. Feedback arrives as a support ticket from a pick face, which is more useful than any survey.
No AI advisory practice, no ROI calculators, no industry-agnostic solutions language. If something is out of scope, we say so before the proposal.
Founder, United Allied Business (UAB)Director, Semutz
Frank founded United Allied Business (UAB), the company that builds and runs Semutz. He sets the product direction, oversees operations and works directly with the distributors who run on it, so the people moving the goods have a decision-maker on the other end of the line.
Demos are run by the team that implements, not a sales engineer reading a script.
